Justin Kosman Photography

Vans LXVI Global Ad Campaign

Last year Vans launched a new line of shoes with a classic look and a future-forward feel to their classic surf-skate-Bmx shoe.  LXVI being the Roman numerals for ‘66 is the year Van Doren stamped out his first shoes in Southern California. The rest is history.  I produce a lot of the BMX media for Vans in both print and film formats and this has been one of my favorite campaigns to work on in quite a while.  Mixing action, lifestyle and detail with an authentic balance has always been Vans’ strength and this ad campaign embodies all of those aspects in some beautiful LXVI spreads.  Here is one example as well as a video to wrap your head around.

Vans LXVI from Vans Philippines on Vimeo.